BudPop’s recent internal survey reveals a significant shift in consumer preferences within the hemp edibles market, with 68% of respondents moving away from distillate-based gummies towards solventless formats over the past year. Notably, 71% of these consumers favored live rosin gummies, a product derived from cannabis concentrates that utilize ice water, heat, and pressure for extraction, avoiding chemical solvents entirely. This method preserves the full-spectrum profile of cannabinoids, terpenes, and flavonoids, offering a more authentic hemp experience compared to traditional distillate products.

The findings underscore the growing consumer demand for high-quality, solventless edibles, as evidenced by an 8% increase in dollar sales for rosin products in licensed dispensaries and an 11% rise in available rosin SKUs year-over-year. Live rosin gummies not only maintain the plant’s natural terpene profile but also provide a more nuanced effect, often described as smoother and layered compared to the more simplified effects of distillate gummies. BudPop’s commitment to sourcing US-grown hemp without GMOs or synthetic pesticides, coupled with rigorous third-party lab testing, enhances product transparency and consumer trust.

The implications of this trend are substantial for the hemp and cannabis industries. As consumer preferences shift towards solventless extraction methods, researchers and product developers may need to recalibrate their approaches to cannabinoid formulation and marketing strategies. This could accelerate the development timelines for new products that align with consumer demand for natural, full-spectrum experiences, potentially reshaping the competitive landscape of the edibles market.

Source: globenewswire.com