Researchers found that many young Canadians are still intentionally tanning, despite being aware of the risks of skin cancer. The Canadian Dermatology Association (CDA) launched its annual Sun Safety Month campaign to address this trend, particularly among Generation Z. A recent survey revealed that 39% of respondents in this age group have tanned intentionally in the past year, with many doing so outdoors. The influence of peers is significant, as 68% of Generation Z members believe intentional tanning is common among their friends.

This issue matters for your health because intentional tanning increases the risk of skin cancer, a concern that 79% of survey participants acknowledge. However, despite this awareness, 39% still choose to tan. The campaign emphasizes the need for a shift in mindset, encouraging young people to prioritize skin protection over appearance. Dermatologists are actively engaging with Generation Z on social media to dispel myths about tanning and to promote safer skin care practices.

The evidence comes from a national survey conducted by Ipsos for the CDA, which highlights the disconnect between awareness of tanning risks and actual behavior. While the survey provides valuable insights into attitudes toward tanning, it does not constitute clinical evidence. The campaign aims to change perceptions and habits related to sun exposure, reminding everyone that skin cancer is one of the most preventable forms of cancer. By adopting protective measures like wearing sunscreen, seeking shade, and wearing protective clothing, individuals can significantly reduce their risk of skin cancer.

Source: globenewswire.com